Yeah, so, good luck. I don’t want to get into all the ways in which Star Wars creates likeable characters, a fantasy galaxy, and an optimistic history for itself that Bioshock, with survivor horror as its bedrock, can never have. But what we can observe is the reality of entertainment today.
Not even the recent Lord of the Rings films have been or will be incapable of building a franchise that will come to close to Star Wars. And while I do put Star Wars on a pedestal, my judgment isn’t about quality of Star Wars vs LOTR or Bioshock. It’s about the realities of today vs the late 70s and early 80s. Today means having a new blockbuster movie and AAA video game every other week. It’s about having the internet, three gaming consoles, iphones, etc. We swim in so many entertainment options that I don’t think we will ever again have a mass culture event in film or console video games. Nothing as sweeping and persistant as Star Wars became after the original trilogy.
(As an aside, we will have new big cultural influences in entertainment and in games, but it will probably come in a new medium. World of Warcraft is the closest we’ve seen in a decade.)