Undying Star Wars

What­ever you think of the pre­quel films (the deter­mi­nant seems to be how old you are), they did some­thing that was nec­es­sary for the brand, intro­duc­ing Star Wars to a new gen­er­a­tion of fans.

Phan­tom Men­ace is about ten years old now, and Revenge of the Sith four years. The next thing (not the rumored next next thing) is already out: the Clone Wars tv show. Adults, whether Star Wars fans or not, gen­er­ally do not watch it. But the youngest gen­er­a­tion is tun­ing in:

Rank­ing #1 on all tele­vi­sion — broad­cast and cable — with the key demo of boys 6–11, Star Wars: The Clone Wars is a thrilling, weekly 30-minute “mini-movie” cre­ated by the tal­ented artists at Lucas­film Animation.

Mean­while, dri­ven by toon hit “Star Wars: The Clone Wars,” Turner’s Car­toon Net­work has aver­aged 1.1 mil­lion house­holds, a 17% year-to-year increase.

If you care to know, the guy to the upper right is Cad Bane, the lat­est vil­lain on the show, demon­strat­ing obvi­ous inspi­ra­tion from Lee Van Cleef’s tour with direc­tor Ser­gio Leone.

Star Wars is likely to out­live its cre­ator. Hell, it’s likely to out­live you and me.

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