Advertisers and creative designers will soon have more artistic freedom to turn campaigns on Xbox Live into interactive and interconnected experiences reaching far beyond technology for television, Sean Alexander, director at Microsoft’s Advertising Business Group, said Monday.
Personally, I don’t much care. Navigating the XBox Live experience won’t be much changed when I get ads splashed about on the top or bottom or hiding in the corners. And while I am well tired of paying a subscription fee for content and then still putting up with ads (hello, Sirius XM), Microsoft won’t be the last to go down this road.
Of course, your opinion may vary. DrezKill has a different opinion:
But seriously, whether you have a GOLD account or not, f*ck dis shiznit!!! Gawd damn you Microsoft!!! Damn you to hell!!!
Looking over at my Xbox screen, this doesn’t really seem like anything new. Everything on the “front page” is really just an advertisement for a game, add-on, or piece of content.
Update 7/2/09: That’s no balloon! Larry Hrib, Xbox Live Director of Programming, confirms that ads are coming to XBox Live. Don’t worry, though, they’ll be tasteful.